How did you get this idea in the first place?
The ubiquity of phone booths is interesting because they are completely obsolete, unevenly distributed in outlying neighborhoods and they carry a strong sense of nostalgia with me. They’ve already evolved from their original function as person-to-person communication technology into their second iteration as pedestrian-scaled billboards. I wanted to see if there is a third option in that, yes, they get our eyes for advertising dollars, but they can also give value back to a neighborhood. I was most interested in turning what is perceived as an urban liability into an opportunity.
And what more can you say about books? They’re the greatest things ever, and everyone should have more.