Zack Arias writes more about his experiences after ditching the DSLRs and shooting Fuji.
It’s akin to artists moving into a bad part of town because the rent is affordable. Then they make that bad part of town cool. Then people start pouring in and shops and restaurants open up. Rent goes up to the point that the people who made that place cool can no longer afford to live there and they have to go find a new place to live. Fuji is that new place to live.
— Zack Arias